FORTUNATRUCKS
About Fortuna

A dispatch desk built the way drivers wish it worked.

We started Fortuna to stop the usual treatment: forced dispatch, hidden markups, and one guy who ghosts you on a Sunday. Today the dispatch desk is nine people, run by David White — eleven years in this business.

(306) 801-7004

The desk runs like a crew, not a call center. Every officer owns a set of zones and lanes, so whoever picks up already knows your equipment and your regions before you finish explaining. Max Davis heads the HR department, building and supporting the crew that answers your calls. We work with owner-operators, No-MC lease-on drivers, and small fleets, in English, Ukrainian, and Russian. Every driver who calls sees the same thing: the broker’s real rate con on every load, no markup added on top, no contract locking you in, and no forced dispatch pushing loads you never agreed to. Run a trial period with us and prove out, and the dedicated lanes and priority brokers we protect for steady drivers open up. You are not stuck with one dispatcher who might ghost you. You are working with a full desk that has to earn your next call.

Why the desk works this way

The usual setup on this road is one guy running dispatch off his cell phone for thirty or forty trucks at once. He’s sharp in the morning, buried by the afternoon, and gone by six, and whatever rate con lands on his desk after that just sits until tomorrow. Nobody checks his math on the way either, so a quiet markup slides through and you’d have no way to know. That’s the failure mode Fortuna was built to close. Spread the same work across nine people instead of one, and no single officer is juggling more trucks than they can actually work by hand. Two team leads instead of one owner-operator-turned-dispatcher means the desk doesn’t go dark once somebody’s day is done.

Two teams, six zones, real lanes

Two team leads split the country down the middle. Alec Hoyt runs the lanes west of the Mississippi, Leo Novak runs the east, and under each of them, three officers own a named zone with real lanes inside it, not a vague region on a map. Pacific Northwest and Mountain: Seattle–Spokane, Portland–Boise, Tacoma–Salt Lake City. West and Southwest: LA/Long Beach–Phoenix, Ontario–Las Vegas, Oakland–Salt Lake City. South-Central and Texas: the Dallas–Houston–San Antonio triangle, Laredo cross-border freight, the Gulf ports. Midwest: Chicago–Columbus, Detroit–Kansas City, Minneapolis–St. Louis. Southeast: Atlanta–Charlotte, Savannah port freight, Miami–Orlando–Jacksonville. Northeast and Mid-Atlantic: the I-95 corridor, Philadelphia–Boston, the New York metro down to Baltimore. Whoever answers your call already works your roads.

Why the best lanes wait for the trial

Dedicated lanes and priority brokers don’t get handed out on the first call, and we won’t pretend they do. Those brokers protect their own name with their shippers, and they don’t open their best freight to a truck nobody on the desk has run yet. Put in a trial period with us, run clean, and that access opens up the same way it would with any broker relationship built on trust instead of a promise. Until then, you still get everything else from day one: the real rate con on every load, no markup, no contract, and no forced dispatch. The trial changes what’s available to you. It never changes what you’re owed.

Fortuna Favet Fortibus

Fortune favors the bold. You bought the truck. We keep it loaded.

Chain of command

A full crew knows your loads. Never just one guy.

One commander over two teams. Each team is a general and three officers who cover each other — so someone who knows your truck is always on duty, even Sunday at 11 pm.

Commander-in-Chief David White (owner)keeps both teams in sync, 24/7
General · team lead · WestAlec HoytPAC-NW / WEST / SO-CTRL
Officer · PAC-NWSarah Bennettreefer & dry van
Officer · WESTDerek Nolanall equipment types
Officer · SO-CTRLAnthony Reyesflatbed
cover each other 24/7
General · team lead · EastLeo NovakMIDWEST / SE / NORTHEAST
Officer · MIDWESTEmily Carterdry van & reefer
Officer · SOUTHEASTMichael Doylereefer & dry van
Officer · NORTHEASTJames Prestondry van
Call the desk